About Lukáš Teplý

This author has not yet written his bio.
Meanwhile let's just say that we are proud Lukáš Teplý contributed with 6 entries.

Entries by Lukáš Teplý

Google Analytics Basics – creating a view

Google Analytics Basics – creating a view

During last months I got more and more interested in Web Analytics. Firstly, thanks to my job and secondly it drove me there because of the close connection to online marketing (which is my another interest). Once you need to evaluate your online marketing efforts then analysis based on online data (sure you can also import other data then those stored by Google) is a must. Well, web analytics will be becoming more and more important in the online world. Not just for owners of e-commerce sites or online software providers but it might also catch interest of website owners […] Read more

Page scroll tracking in Google Tag Manager

Page scroll tracking in Google Tag Manager

Recently there were a lot of requirements and discussions about page scroll tracking. It seems a bit trendy now.However, first of all there should be a question put into place. Does it bring any additional value to implement page scroll tracking on your page? It is good to collect data but collect data that makes sense and brings you some value, right? Celý článek na LukasTeply.com

UPDATE 2018: You can now use built-in trigger in Google Tag Manager – no need for such custom setup

[…] Read more

Report from Engage 2015

Report from Engage 2015

In May I visited Engage 2015 (the biggest social media conference in Europe, maybe even in the whole world) organised by Socialbakers (one of the hottest European start-ups providing social media analytics). If you are into social media world that is a must-to-visit event. In case you missed the conference, at least you can watch the recorded session.

Find more at LukasTeply.com

[…] Read more