ROI of Tag Management System

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While searching I found this infographics describing the Tag Management System and its benefits. Even though it is bit older (almost 3 years) it seems pretty straightforward and I bet the call for tag management system is now even bigger than before. From my own point of view I have gotten experience to work with Tealium and Google Tag Manager (already migrated to v2, do not hesitate to start migrating your sites or Google will automatically do that for you at the beginning of June 2015). However, no worries, there are many manuals and blogs dedicated how to do that. And I would say written as easy-to-understand.

Well, start exploring the power of Tag Managers as soon as possible as they can make your work more efficient, easier and powerful.

At least some key points that you benefit from:

– TMS is making digital marketing more efficient

– cost savings (no need to go back to your IT developers)

– time savings (going hand in hand with the point written above

– you manage various tags through a single tool

– using TMS improves the site performance

External image

Source: Submitinforgraphics

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Why is web analytics important?

Web analytics can sound for somebody as something seriously scientific. No doubt, numbers look more serious than only words but on the other hand they bear importance. However, do not feel afraid. Firstly, wow can be web analytics defined?

According to the guru of web analytics Avinash Kaushik:

Web Analytics 2.0 is:

(1) the analysis of qualitative and quantitative data from your website and the competition,

(2) to drive a continual improvement of the online experience that your customers, and potential customers have,

(3) which translates into your desired outcomes (online and offline).


That is it. Based on data (qualitative and quantitative) we make changes (of our websites or campaigns) in order to reach the desired goals. Moreover, it is great to measure your website and therefore adjusting it according data you collect. Unfortunately, there are still a lot of sites that have been without any web analytics implementation. I am asking why? Well, some of them maybe do not need to be measured. However, even a small sites and their owners would like to know a bit about their customers/visitors and I bet they are curious about how they stand in comparison to others. If you invest $500 in your online marketing, you presumably want know how much you get back from your investment. Simply, it is called ROI (return on investment). Or you just want to figure out who visits your website. Do not tergiversate it is too complicated or you do not have time to do that. Come on, it is easy.

Let’s start with choosing the provider of web analytics tool. Google Analytics is mostly used. It is said that from the top of 10 000 websites 55% use Google Analytics for measuring their traffic.  Besides Google Analytics there are also other tools such as WebTrends, Omniture (SiteCatalyst) by Adobe, Yahoo Web Analytics or Piwik. Sure, there are much more of them. Or you can find more tools serving above those tools and providing deeper insight of your website usage like heat maps etc.

In my opinion, I like Google Analytics. It is for free up when you do not decide for Premium version and its features are sufficient enough.

How to start? In my older post on my blog I described how to do basic settings. Now I will uncover the implementation. When you setup your account, property and view then it is another turn – implementation of the tracking code (please see the picture below where you find your snippet).


And here is the code:

ROI of GTM 2

Copy it (do not edit it) and paste it on every page you want to track. Paste it immediately before the closing </head> tag. It is really easy, isn’t it? Now wait until you see your first data coming 🙂

sources:, AndersAnalytics, Google Analytics

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