How automation streamlined campaign maintenance for Marketing Makers

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Go to automation tool PPC Bee website to see how we decreased costs and increased performance for B2B client.

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Legacy Google Analytics Transaction tracking to GA4 items object

Before the era of Universal Analytics Enhanced Ecommerce, we used old classic or legacy Google Analytics transaction tracking. Even today, we sometimes meet this tracking

Michal Blažek 2022-06-17

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GA4 settings checklist (for UA migration)

First and foremost, we wouldn’t recommend just migrating your old Universal Analytics to Google Analytics 4. GA4 is the new age of digital analytics, with

Michal Blažek 2022-05-10