During last months I got more and more interested in Web Analytics. Firstly, thanks to my job and secondly it drove me there because of the close connection to online marketing (which is my another interest). Once you need to evaluate your online marketing efforts then analysis based on online data (sure you can also import other data then those stored by Google) is a must. Well, web analytics will be becoming more and more important in the online world. Not just for owners of e-commerce sites or online software providers but it might also catch interest of website owners in terms of improving their websites with help of available data about their sites. Celý článek na LukasTeply.com
Google Analytics
Přednášeli jsme na 13. PPC kempu – Tipy a triky pro Google Analytics 4
PPC kemp je dle našeho názoru nejlepší PPC konferencí v ČR. O to větší radost jsme měli, že jsme se na ni už několikátý rok