Google Analytics Basics – creating a view

Google Analytics Basics – creating a view

During last months I got more and more interested in Web Analytics. Firstly, thanks to my job and secondly it drove me there because of the close connection to online marketing (which is my another interest). Once you need to evaluate your online marketing efforts then analysis based on online data (sure you can also import other data then those stored by Google) is a must. Well, web analytics will be becoming more and more important in the online world. Not just for owners of e-commerce sites or online software providers but it might also catch interest of website owners […] Read more

Page scroll tracking in Google Tag Manager

Page scroll tracking in Google Tag Manager

Recently there were a lot of requirements and discussions about page scroll tracking. It seems a bit trendy now.However, first of all there should be a question put into place. Does it bring any additional value to implement page scroll tracking on your page? It is good to collect data but collect data that makes sense and brings you some value, right? Celý článek na LukasTeply.com

UPDATE 2018: You can now use built-in trigger in Google Tag Manager – no need for such custom setup

[…] Read more

Jak měřit výkonnost offline kampaní v Google Analytics?

Jak měřit výkonnost offline kampaní v Google Analytics?

Častým předsudkem je, že Google Analytics vám pomůže pouze s měřením online kampaní. Není to pravda. V Google Analytics můžete stejně elegantně měřit výkonnost billboardů, plakátů, letáků, odznaků a dalších. Zde bych rád představil vybraných 8 technik, které je možné i kombinovat a opravdu začít měřit výkonnost offlinu. Celý článek na MichalBlazek.cz

[…] Read more

Track Prezi in Google Analytics

Track Prezi in Google Analytics

Client asked me to track Prezi in Google Analytics. However, there is no way how to track iframe embed. Thus I had to use Prezi API to make this running. API is only alfa right now but I hope this basic function will work for a long time. I used Google Tag Manager to make this running.

Update 2018: After Prezi API update, this solution does not work properly. Feel free to fix it and send us updates. We will give you credits.

[…] Read more